Social Media Marketing for Photographers

Social media has become the most powerful marketing tool for a photographer today. Image takers can connect with thousands upon thousands of potential clients. All with the click of a button.
From Facebook and Instagram, to Twitter and YouTube- the potential is tremendous. But becoming “internet famous” requires the planning, strategy, and commitment.
Here are six social media tips and strategies that photographers of all levels can use!


6. Choose Between Niche Appeal or Massive Diversification

The niche appeal strategy is popular with photographers who specialise in one field.

Niche appeal means creating a brand that appeals to a particular demographic. This can be a color scheme, a style, or subject matter. Anything that is characteristic of your brand in an obvious way works.
But for this strategy to work, all your social media content must follow it. It must be tailored to represent a very recognizable and particular aesthetic.
All your hashtags should also target only the people that are drawn to that pigeonhole. Those are the ones likely to stick around and click ‘follow’.

The best way to approach this strategy is to assign different days to different subjects. This keeps your content new and interesting.
The downside to diversification is that it can put off some clients. This can, at times, cause you to lose business.


5. Interact With Your Followers for Most Engagement

Social media is for interaction and engagement. The original purpose of many of these platforms was to connect users. This includes Facebook, Instagram, Twitter, etc.
A great strategy for gaining new followers and fans is to be interactive. Talk to the people viewing your work, and respond to all the comments. Share some of the social media love by ‘liking’ your followers’ posts.

Ask your followers questions. This is an excellent way to be more interactive with them and encourage engagement.
Use every photograph you post as an opportunity for interaction. Ask your followers to share their stories and opinions. Or even their own photos!
On a sneaky note, this allows you to gauge your potential (or current) clients’ aesthetics. You can then modify your business model to attract brand loyalty.
The downside to this strategy is that it is very time consuming.


4. Be Relatable to Gain More Followers

The more relatable and personable you are, the higher the likelihood of gaining significant business and repeat customers. This is Marketing 101.
It rings true for the internet as well, albeit in a different way. Followers want to feel like they can relate, understand, and have a kinship with you.
Being relatable is a common and brilliant social media strategy. Companies, individuals and brands use it all the time.

For photographers, a good way to create more relatable content is to let your personality shine. Take lots of goofy and fun behind the scenes photographs!

For photographers, a good way to create more relatable content is to let your personality shine. Take lots of goofy and fun behind the scenes photographs!
Make commentary on your photography process. And take selfies with your camera gear.
If you have any hobbies, take a few professional quality images of what you like to do. Show parts of your life that people can connect with.
This strategy comes with an added bonus. Clients will feel more comfortable with you if they feel like they know you a little better. It may seem silly. But sharing on social media makes strangers feel less like that and more like friends.


3. Use Trending Hashtags and Topics to Draw More Attention

This is a quick, easy, and fun way to engage in social media culture. You need to be up to speed with relevant hashtags and current trending topics.
Then you should cater some of your work to fit current happenings. This can be a brilliant way to get your photography in front of millions of brand new eyes.
Hashtags are words or phrase preceded by a hash or pound sign (#). These are used to identify messages on a specific topic. By adding hashtags to your image, you are categorising it.
Users can click on the hashtag to see other images within that group. This is how your image becomes part of public viewing.
There are many hashtags dedicated to certain industries, days of the week, or months of the year. Here’s a complete guide to using hashtags for photography.
Popular hashtags for photographers on Instagram, Twitter, and Facebook include #photooftheday, #shutterbug, #photographerlife, and more.


2. Embrace Your Brand to Stay Consistent

Sometimes the best strategy means going back to business basics. You’ll need to have or build a very solid and recognizable brand.
With social media, you can embrace your brand and sell the lifestyle that is associated with it.
This rings true for photographers. Photography sells an experience as much as it does final images.


1. Be Active in the Relevant Online Communities to be Noticed

Instead of twiddling your thumbs and waiting for the community to come to you – go to the community! The whole point of social media is to be able to engage with a tribe of people all over the world.
Start being active in the online community that caters to what you do, who you are, and where your demographic hangs out. This is an excellent way to build a massive following.
Plus, you can learn a thing or two and bounce ideas off of peers.
This is the strategy I most recommend to include as part of your social media campaign. It can increase your recognition, help you grow as an artist, and meet like minded individuals.


More Social Media Tips

Here are some more social media tips you can use when posting content. These should be included in the social media strategy you choose.

Figure Out the Goal of Your Strategy First

All social media strategies need to start with a goal in mind. For most, the intent is to expand their photography brand and become better known.
With your name and portfolio out there for the masses to see, the recognition can be invaluable. It can lead to a significant amount of photography work and client retention.
But you should break that down. Start thinking about what kind of clients you’re seeking and what kind of recognition you want.

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